Rank Tracker and SEO
Owning and running a website, doing off-page and on-page optimization as well as analyzing visitors isn’t everything that online marketers and webmasters must do. It is imperative to be aware of the current rankings of your website from various search engines like Yahoo, Google and so on. As a matter of fact, this is applicable on every keyword that you are using. Being able to know the search engine results page or simply SERP position is vitally important. This is to give you a thorough understanding of traffic volume, fluctuations in income or any parameter that may be related to search engine rankings.
Generally speaking, you could track some keywords on your own and all you need to do is to enter that particular phrase in your browser and check the position of your target page. Manual approach on the other hand is lacking of the important steps. It is not enough to check the ranking and it is almost mandatory to record positions and other relevant details. Having a history of positions can help too in determining what changes made to the page which brings great impact in its ranking. Obviously, it’s natural to deal with fluctuations in the position, new websites come every day, search engine algorithms are changing and many other factors that are contributing to the current position of your page in SERPs.
The best way you can do to track your ranking is by using software and there are many of these tools that you can get today. These software programs have features to track not just the positions but also, the PageRank and number of backlinks. What is needed to be done here is to trigger updates every now and then as well as other relevant data that could be collected and stored to database. You can have the latest data and display graphs too at any given time which will show you your progress.
But the question that people have is, how to use rank tracker? It’s possible to keep track of the progress of every target keyword whether you believe it or not. You can monitor as well the impact of every change in the page content or in external links if you’re doing SEO. The effects aren’t seen immediately but eventually, you can see the difference.
If change in the ranking has dropped significantly, then this may be a sign of mistake on the page. Changes of ranking on established websites shouldn’t be compared to the ranking fluctuation on new sites. Still at the end of the day, rank tracker is one of those tools in trade that you should not disregard when doing online marketing.