How To Design A Powerful Logo
For attorneys, the first impression is key. As a lawyer, you would want your clients, judges, and juries to feel that you can be trusted. In fact, it is part of the professional code of ethics.
One of the key items that create the first impression is the kind of law office logo that you choose. For your clients, your office logo is the first interaction that they will have with your law firm before they even start their consultation.
The right logo is the one that sends images of reliability and professionalism. You may be wondering how one can send all those positive messages to people on a small logo. Here are some of the wonderful tips on how design the logo that is converting.
The first thing that you need to do is to define your audience. You need not rush to designing something that has no relations with your specialty. You need to have a unique brand, something that describes the kind of values that you have. You also need to let people know the kind of services that they should expect. You should be able to think like your client and imagine what experiences that they would like to have.
It is essential that you get concerned about the kind of image you are sending to the society. You see, you need not create something that will send people away because they are afraid of working with such a unique attorney.
You also need to mind your logo colors. Right colors are the most important part of an effective logo. It is something people notice first. Studies show that 90 % of the judgments during the first impression are based on colors alone. In fact, colors will make people feel things instantly.
If you choose the wrong colors, expect people to judge you wrongly. Red colors will make people feel threatened and unsecured. You need your clients to feel safe. Pleasant normally means peacefulness while blue shows strength and dependability. White implies calmness. You need positive colors for your logo.
You need to try to be unique. You can get the inspiration from the companies that you admire. You need to sample several logos that you find as well. You need not to reinvent anything here. All you need to do is choose the fonts and colors that reflects your famous brand. A successful logo should create brand recognition. And you need not be afraid to edit.
Your logo needs to be active one. Even though the design can’t move an inch, the design itself should make it jump off the page. Your logo need to jump out at your potential clients. It should make them want to read more about your law firm.
It should feel as if the design itself is in motion. The graphics should look as if it is doing something.