Tips for Choosing the Right Call Tracking Software for Your Company
Finding the best call tracking software for your company involves many critical issues that you can easily miss unless you are careful enough. There sure is so much more happening behind a slick interface or a great discount.
Looking around, you will surely find a lot of vendors and products available. Here are the most important considerations you should make before making a choice.
What you want to do with call tracking is publish unique numbers from one campaign to another. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.
Automatic Number Generation
With a good call tracking software, numbers will be generated automatically, instead of you having to assign numbers manually to pages. The manual process cannot be scaled after a number of campaigns, not to mention it can cause errors in analytics.
Integration with Current Systems
Call tracking software becomes more useful when integrated with other tools. Be sure to avoid compatibility issues, or your platform can become more of a liability than an asset.
Different businesses have different uses of call tracking software, and obviously, you’ll want to pick a platform that can be fully customized to your specific needs and requirements. Otherwise, you will end up wasting resources.
Once you implement a call tracking solution, all calls you get will go through that system, so pick one with a reputation for reliability. Else, you stand to lose both leads and your credibility.
Call recordings and transcriptions offer a wealth of information about your target customers. Besides that, you will be able to assess and improve your sales reps’ call handling practices.
When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Aside from that, you should be able to glean insights from historical data – for example, repeat callers and call volume patterns – and use them to boost your marketing strategy.
Finally, though you should never choose a call tracking platform mainly on cost, it is nevertheless a very important consideration. After all, you can only get one that fits your budget. Because all of your incoming calls will now be passing the call tracking system, go for one that gives you the best rates not only for calling minutes, but also for phone numbers. Phone number costs do make a difference because once you start scaling your campaigns, you will have to buy so many phone numbers.