How Custom Labels for Packaging should be Made?
It is just hard to deny that in this world, first impression is where we based our judgments on a person or things, and businesses know how important this is. You just have one chance in making your brand stick to the minds of your customers so you better not blew it. Well, what other ways of doing this than using custom labels on your packaging. Never underestimate the effectiveness of such as it functions as the ambassador of your business. Believe it or not, the impression that your labels make will stay to the minds of your customer and become synonymous to your company’s brand.
Now when talking about label design, the next paragraphs will help you make an effective one, so better not disregard it.
Number 1. Color – the color of custom labels designed on behalf your business is always the first thing that people will notice. For this, it has to be garish in an effort to offend customers and at the same time, be eye catching too. Bright colors are extremely effective given that they don’t dominate your label. The size and font of letters used in different parts of your label has to complement everything and easy to read.
Number 2. Logo – it’s the logo of your company and brand that actually sets it apart from the rest and make it recognizable at the same time. Logo present on custom labels must be big enough for it to be easily identified. While that’s true, remember not to overshadow the important information that people can learn from it. It will create sense of affluence as well as success if you can afford to have it imprinted to your labels. This in the end will be followed by brand association.
Number 3. Contact info – contact information is something that shouldn’t be disregarded especially on custom labels made for shipping and packaging purposes. Everything from the contact details, address and name of your company should be clearly printed in it so by that, both the delivery company and your customers can read it easily. For the purpose of returned goods, you must create the same label inside the package too. It should be included in the list of package contents of bill of lading.
Number 4. Lamination – the fact that label design is subject to elements throughout the shipping is the main problem with it. A viable solution for this is to laminate it which preserves the custom label’s viability. If you want your prints to stand out, its shiny surface and water repellant feature can make it happen.
If you want custom labels that will stand its purpose and be effective, then make sure that you follow these rules.